Who We Are
Multidisciplinary team with extensive experience in the production, management, monitoring, evaluation and analysis of international events and sponsorships. Throughout the years, we have been able to develop our own methodology to offer timely information reports, which help to know the reach, value, assessment and areas of opportunity of all promotion, advertising and sponsorship efforts.
We evaluate the different areas of the event. We detect the areas of commercial opportunity and service, as well as the value and benefits of sponsorship, for a correct measurement and delivery of results.
ANALYTICS TEAM | ZONAUNO
Events & Sponsorships
We generate comprehensive reports of valuation, perception, return on investment and projection of the economic flow generated in the destination, derived from the organization and sponsorship of sporting, cultural and entertainment events.
DEMOGRAPHIC ANALYSIS
Demographic detail of the attending public, level of hobby and relationship with the type of event, recognition and assessment of the organizer, as well as the various sponsoring brands.
MEDIA COVERAGE
Monitoring and analysis of the generated media coverage, as well as the paid pattern destined to the promotion and presence of brand in the event.
MONITORING AND ADVERTISING AUDIT
Verification of compliance with the guidelines contracted and agreed upon with the organizer or sponsor, as well as the evaluation of the correct use of logos and authorized institutional image elements.
PERCEPTION AND SATISFACTION
Qualitative evaluation of the perception and satisfaction of the assistants, evaluating consistency between the announced and the lived reality.
SOCIAL MEDIA LISTENING
Detailed monitoring of conversations in social networks around the event.
ROI IN E-COMMERCE
Mapping, monitoring and evaluation of the investments made in digital marketing.
RETURN ON INVESTMENT (ROI)
Analysis of the return and profitability of the investment made through sponsorship.
RETURN ON ENGAGEMENT (ROE)
Measurement and analysis of the interaction between the brand-user: Generated Opinion vs. Objectives.
Event Tourism Economical IMPACT
Projection of the economic impact generated in the host city of the event.
MEDIA COVERAGE
reach, valuation and sentiment analysis.
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SOCIAL MEDIA LISTENING
mentions, volume, influence and sentiment analysis.
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EVENT ECONOMICAL IMPACT
direct and indirect expenses at the destination.
VALUATION AND ATTITUDE ON SPONSORSHIP
remembrance and brand perception.
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AREAS OF OPPORTUNITY
commercial, organization, public relations and promotion.
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INTEGRATED REPORTSs
findings, suggestions and recommendations.
"What is not defined cannot be measured. What is not measured cannot be improved. What is not improved, always degrades."
William Thomson | ZONAUNO
